Meaning of Exera
Exera Typography
Exera is formed from two words: exe + xera but has 3 meanings in total.
Xera is a nonce term derivated from the word Zero. We love this because it denotes our true origin of how we came from nothing as a being. Be it in terms of existence or literally in terms of finance, we, as many others, were never backed by a strong finance since childhood to work for our dreams. We did not have that kickstart and truly, we are glad it was this way because this pushed us to work really hard to put something in place and build on it.
Believe it or not, we love IT and we wanted to showcase our love for it in our name itself. .exe? Rings a bell? Yes .exe is an executable extension. The nostalgic feels when a long time ago, we would insert that CD in our CPU, and a folder opens with all types of files and folders. 15 Year Old us always knew that the file we need to look for and fire up is that setup.exe! We wanted to bring that nostalgic and technology touch and blend it in the name hence exe + xera => exera.
Logo
Lastly, our logo at first glance denotes the non-infinity symbol. It is our belief that nothing lasts forever. Money, health, life etc, we wanted something to keep reminding us that even if we work hard, we need to be mindful of our surroundings and relationships at all times because they are not to be taken for granted. The logo also hides another meaning which I’ll let you observe and come up with it yourself. It’s about 2 letters.
While xera means we started from nothing, our logo is here to remind us that nothing lasts forever.
And this is how we came up with Exera and how we take pride in our name.
You can find more about our works in our Our Works section and read what they are saying about us here.
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